Meet our casino expert, Mathieu Blake!
Mathieu Blake
Gaming analyst
With over 20 years at the tables, Mathieu Blake has built a reputation as one of the most recognized voices in modern blackjack. As the creator of the NeverSplit10s brand, he reaches a combined audience of over 500,000 followers across YouTube, TikTok, Facebook, and Instagram, where he breaks down high-stakes gameplay, strategy, and the evolving casino landscape. His YouTube channel, NeverSplit10s, has become a go-to destination for both beginners and seasoned players looking to sharpen their edge.
Mathieu’s expertise goes far beyond entertainment. He has developed the Blackjack Academy Masterclass, a structured program designed to teach players the mathematics, psychology, and discipline required to succeed at the game long term. His content dives deep into topics like house edge manipulation, rule variations such as 3:2 vs 6:5 blackjack, bankroll management, and real-world casino tactics—insights that come from years of hands-on experience across global casinos.
In addition to his video content, Mathieu has contributed to the broader iGaming conversation through articles and thought leadership focused on transparency, fair play, and player-first casino experiences. His work and insights have been featured in Business Insider, further solidifying his authority in the space. Whether through live streams, long-form content, or written analysis, Mathieu continues to lead one of the largest and most engaged blackjack communities online, helping players make smarter, more informed decisions every time they sit at the table.